Polycontexturality of Signs?
Are there signs anyway?
How to read polycontextural sign matrices? Are there such constructs like polycontextural signs? It is argued that there are in fact no entities or processes in the “real-world” like signs in the sense of semiotics at all.
Semiotic signs are logocentric constructs realized by semioticians and defined by identity principles. This might be appropriate for a mono-contextural world-view but it is not sufficient for the experiences in a polycontextural world.
An example is given, how to construct and read a polycontextural configuration as a texteme. Also composition/decomposition of sign classes are presented.
FULL TEXT
http://www.thinkartlab.com/pkl/lola/PolySigns/PolySigns.htmlhttp://www.thinkartlab.com/pkl/lola/PolySigns/PolySigns.pdf
posted by Rudolf | 5:37 AM
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